General
What does Alpha Agency do?
Alpha Agency is a full-service marketing agency providing branding, advertising, digital marketing, media planning, public relations, website development, social media management and experiential marketing across Europe.
Where are you based?
Alpha Agency is registered in Estonia as AlphaAgency OÜ, with its registered office in Tallinn, and our day-to-day operations are run from Riga. We have our own offices in Riga, Tallinn, Vilnius, Warsaw, London, Hong Kong and Bangkok, and we deliver with partner agencies in Madrid, Munich and Dubai – so one campaign can run across several markets at once.
What industries do you specialise in?
We primarily work with retail & consumer brands, B2B companies, tourism & hospitality and public sector organisations, while supporting clients across many other industries.
Do you work internationally?
Yes. We regularly plan and execute campaigns across the Baltics, Northern Europe and other international markets.
How long have you been in business?
We've been helping brands grow since 1994, delivering integrated marketing and communications for more than 30 years.
Working with us
What is your typical process?
Every project begins with understanding your objectives, audience and business challenges. We then develop the right strategy, execute the campaign and continuously measure and optimise performance.
Do you work with small businesses?
Yes. We work with organisations of all sizes, from startups and SMEs to multinational companies and public institutions.
Can you work alongside our in-house marketing team?
Absolutely. We often collaborate with internal marketing teams, providing strategic guidance, specialist expertise or additional execution capacity.
Can you manage one-off projects?
Yes. Whether you need a single campaign, website, event or ongoing marketing support, we tailor our services to your needs.
Do you offer ongoing marketing support?
Yes. Many of our clients retain us for continuous campaign management, digital marketing, media planning and strategic communications.
Services
Which marketing services do you provide?
We offer branding & advertising, digital marketing, media planning & buying, public relations, website design & development, analytics, social media management and events & experiential marketing.
Can you manage both digital and traditional advertising?
Yes. We develop integrated campaigns across digital, television, radio, outdoor advertising, print and cinema.
Do you create creative materials?
Yes. Our team develops campaign concepts, copywriting, graphic design, video production and advertising assets.
Do you buy media directly?
Yes. We plan, negotiate, purchase and optimise media across multiple channels.
Digital marketing
Which advertising platforms do you manage?
We manage Google Ads, YouTube, Meta, LinkedIn, TikTok and other advertising platforms based on your objectives.
How quickly can digital campaigns deliver results?
Some campaigns generate results within days, while others require continuous optimisation. The timeline depends on your goals, budget and market.
How do you measure campaign performance?
We track metrics such as leads, conversions, sales, ROAS, customer acquisition cost and other agreed business KPIs.
Websites & analytics
Do you build websites?
Yes. We design and develop custom WordPress websites, landing pages and conversion-focused digital experiences.
Can you redesign our existing website?
Absolutely. We can refresh your existing website or completely rebuild it while preserving valuable content and SEO.
Do you implement analytics?
Yes. We set up Google Analytics 4, Google Tag Manager, conversion tracking and custom reporting dashboards.
Branding
Can you help us rebrand?
Yes. We support organisations with complete rebranding projects, brand refreshes and repositioning initiatives.
Do you develop brand strategies?
Yes. We combine market research, positioning, messaging and creative direction into comprehensive brand strategies.
Public relations
Do you provide crisis communication?
Yes. We help organisations prepare for and manage communication during challenging situations.
Can you organise press coverage?
Yes. We maintain strong media relationships and develop PR campaigns that generate meaningful coverage.
Social media
Do you create content?
Yes. We plan content calendars, create copy, design visuals and coordinate photography and video production.
Do you also manage paid social campaigns?
Yes. We combine organic content with paid social advertising to maximise results.
Events
What types of events do you organise?
We organise corporate events, conferences, product launches, public activations, sponsorship activations and experiential marketing campaigns.
Do you promote events as well?
Yes. We combine digital marketing, PR, social media and media planning to maximise attendance and visibility.
Pricing
How much does a marketing campaign cost?
Every project is different. Costs depend on your objectives, markets, channels and campaign scope. Contact us for a tailored proposal.
Do you offer fixed-price projects?
For many services, yes. Larger or ongoing projects are usually quoted based on scope and requirements.
Can you work within our budget?
Absolutely. We tailor recommendations to your available budget while focusing on achieving the best possible return.
Results
How do you measure success?
Every campaign begins with clearly defined KPIs. Depending on the project, these may include leads, sales, conversions, awareness, engagement or other business objectives.
Will I receive reports?
Yes. We provide transparent reporting and performance insights throughout every project.