A cleaner future: the “Waste Man!” awareness campaign.
Getliņi EKO operates one of the largest waste-management sites in the Baltics, near Riga.
Raise public awareness about waste reduction and responsible consumption – and turn an abstract environmental message into something people would actually notice and act on.
- Creative concept & campaign character
- Black Friday “don’t fall for it” edition
- Influencer programme
- Live launch event & masterclass
- BTL & digital
Solution
We gave the problem a face – “Waste Man”, a towering creature built entirely from real rubbish, under the warning “Waste is growing, danger looms.” The character made the invisible scale of overconsumption impossible to ignore and gave the campaign a single, shareable symbol across every channel.
We timed the loudest push to Black Friday with the line “Don’t fall for the Black Friday frenzy – shop thoughtfully,” activated lifestyle influencers, and brought it into the real world with a launch event and a festive-leftovers cooking masterclass, turning awareness into concrete everyday actions.
Results
Waste Man became a recognisable face for waste reduction in Latvia, carried by press, influencers and a live event programme that moved the conversation from statistics to action.
“Alpha Agency carried out the work professionally and with a clear focus on quality. The agreed scope was delivered in full and on time, resulting in a smooth and dependable collaboration.”
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