Strengthen De'Longhi's premium brand positioning across European markets through an integrated multi-market awareness campaign.
- Integrated multi-market media campaign across Europe
Solution
As part of De'Longhi's European brand campaign featuring Brad Pitt, Alpha Agency developed and executed an integrated media strategy that brought the global creative platform to audiences across multiple markets. Following authentic moments throughout the day – from selecting coffee beans to enjoying a perfectly crafted cappuccino – the campaign reinforced De'Longhi's premium lifestyle positioning through consistent storytelling across every touchpoint.
Centered around the campaign message "Perfetto – from bean to cup," the activation combined world-class creative with performance-driven media execution. A coordinated cross-channel strategy ensured a seamless brand experience while maintaining the premium standards of De'Longhi's European communication platform.
Results
The campaign delivered strong audience reach across multiple European markets, contributed to increased product sell-out, generated positive client feedback and further strengthened De'Longhi's premium brand positioning.
“Alpha Agency demonstrated its ability to execute premium international campaigns while maintaining the consistency and quality expected from a global brand.”
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