Never Alone! – 360° launch campaign for Findmykids.
Launch and scale the Findmykids app across Northern European markets, positioning it as a trusted family safety solution while driving app adoption through integrated marketing.
- 2× app downloads
- Integrated marketing strategy – creative, media & PR
- Hero campaign video and creative asset production
- Influencer partnerships and earned media activation
Solution
To build an emotional connection with parents, we developed an insight-driven campaign around one universal fear – losing sight of your child. Inspired by a playful reinterpretation of Home Alone, the creative demonstrated how modern technology empowers families, positioning Findmykids as a reassuring everyday companion rather than just another mobile app.
The integrated campaign combined digital advertising, video, influencer partnerships, PR and high-impact outdoor media into a single performance ecosystem. Creative messaging was adapted to local audiences while maintaining a consistent brand narrative, enabling the campaign to build awareness, trust and sustained app adoption across multiple markets.
Results
The campaign reached nearly every parent within the target audience, achieving 98% reach in Lithuania (≈1.1 million people) and 94% reach in Estonia (≈770,000 people). Integrated storytelling across TV, digital, influencer marketing, PR and outdoor media translated awareness into measurable business outcomes, doubling app downloads on both Google Play and the App Store during the campaign.
“Performance creative that actually performs – CPA down, installs up, month after month.”
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