ALPHA
Work/Kazphosphate
B2BEventPRDigitalBTL

Opening doors in Europe: Kazphosphate’s inauguration & B2B campaign.

Client: Kazphosphate· 2023
Opening doors in Europe: Kazphosphate’s inauguration & B2B campaign
2×
business goals
91%
B2B reach 1+
79%
B2B reach 3+
Client
Kazphosphate
The task

Introduce agriculture managers and employers from Ukraine, Czech Republic, Poland, Lithuania and Latvia to a company entering the European market – sharing news of its new European warehouse and inviting them to explore and buy Kazphosphate products.

What we delivered
  • Inauguration event for the company’s first European warehouse
  • B2B digital campaign across five target countries

Solution

We organised an upscale inauguration with former Klaipėda Mayor Benediktas Petrauskas and local media. The formal opening transitioned into a warm celebration with food, cocktails and a DJ. After the ceremony in Lithuania, press releases and articles introduced Kazphosphate’s entry into the European market.

To spark interest among potential customers, captivating banners and engaging videos were created and strategically placed across local and global digital platforms to reach the target audience.

Opening doors in Europe: Kazphosphate’s inauguration & B2B campaign

Results

The campaign drove a remarkable boost in awareness and recognition across the target countries, increasing inquiries, partnerships and product sales – and doubling the client’s planned business goals. With B2B reach of 91% (1+) and 79% (3+), results were beyond expectations.

“All work was completed to a high standard, within the agreed deadlines and in line with our requirements. The team demonstrated a professional and responsive approach throughout the project, ensuring smooth and effective cooperation.”
– Zhandos Bektemirov, Commercial Director

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