Georgia tourism campaign.
A beautiful country of mountains, traditions and wine by the Black Sea. The Georgian National Tourism Administration helps foreigners discover its charms and promotes sustainable tourism.
Build awareness of Georgia as a desirable destination for visitors from the Baltic States and increase traffic to the official Georgia tourism homepage.
- Multimedia advertising campaign
- Influencers from each Baltic country
- TV, digital, outdoor & PR
Solution
The awareness campaign carried six related messages tied to core values: “Love at first… step / toast / bite / heartbeat / view / note.” Inspirational key visuals showed Georgia’s nature, architecture and gastronomy, with copy linking the images to the passionate Georgian soul. Alongside the multimedia campaign, leading influencers from each Baltic country were involved.
Results
With significantly more visitors, Georgia became one of the three most popular destinations for Baltic travellers, and homepage traffic from the target countries rose 63%.
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