1 dish
4 ways
High
social engagement
↑
sales lift
Client
Lido
The most popular restaurant and bistro network in Latvia, representing traditional Latvian cuisine.
The task
Increase brand awareness and drive sales for Lido catering, while strengthening the loyalty of regular customers.
What we delivered
- Creative concept: one dish, four dining options at a friendly price
- Media & digital planning
- TV sponsorship, smart outdoor
Solution
Highly efficient media and digital planning delivered an impressive online campaign targeting multiple goals and driving sales. For maximum effect, special TV sponsorship and digital campaigns were combined with smart outdoor advertising.
Results
High reach in the target audience, good sales levels for Lido products, positive client feedback, a very high social engagement rate for the campaign period and reinforced loyalty.
Next project
The biggest O-shaped ice rink in the Baltics
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