A fast-growing fuel retail chain operator, with 75 service stations already in Latvia.
Introduce and grow awareness of the VIADA brand in Latvia, drive sales of fuel, food and drinks, and strengthen the loyalty of regular customers.
- Creative idea
- Event planning
- Media planning & execution
Solution
We rebranded the old LUKOIL identity into the new VIADA through an original concept and 360° marketing support. Awareness and sales campaigns ran online and offline, integrating TV sponsorship and brand placement, smart outdoor advertising and a massive online presence with varied ads and branding.
Results
High reach among target audiences drove a significant sales increase and made VIADA one of the three leading top-of-mind fuel brands in Latvia. Customers showed high social engagement and the client gave one of the most positive feedbacks in our history.
“Sharp strategy, fast execution, and numbers that moved. Exactly the partner we needed.”
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