Can you target visitors from multiple countries?

Yes. We regularly localise campaigns for different markets while maintaining one strategic direction.

How do you measure tourism campaigns?

Depending on the project, we measure awareness, engagement, website activity, bookings and, where available, actual visitor numbers using location-based measurement tools.

Can you work with regional tourism organisations?

Absolutely. We support national, regional and local destinations as well as attractions and hospitality businesses.

Destination Marketing | Tourism Campaigns

Industries/Tourism & destinations

02 · Tourism & destinations

Inspiring journeys before they begin.

Great destinations don't simply wait to be discovered – they compete for attention every day. We help tourism boards, cities and attractions attract visitors through integrated campaigns that combine storytelling, media and measurable performance.

01Retail & consumer brands 02Tourism & destinations 03Industrial & B2B 04Public sector

Outcomes that matter

Visitors

Destination demand

Awareness

Brand visibility

Bookings

Travel conversions

What we focus on

Destination marketing strategy

International media campaigns

Tourism branding

Social media storytelling

Influencer & PR campaigns

Visitor analytics & campaign measurement

Services we bring

Digital marketing Branding & advertising Media planning & buying Public relations Social media management

Selected work.

See all work

Pärnu: culture-led destination marketing

StrategyCreativeMediaPR

Visit Pärnu · 2026

Pärnu: culture-led destination marketing

+78%

Latvian arrivals · month-on-month

12.7M

impressions · 242% of target

3.77M

video views · 547%

CreativeMedia

Visit Batumi · 2023

Batumi! – Refreshing everything

TVDigital

Georgian National Tourism Administration · 2022

Georgia tourism campaign

Expanding horizons: promoting Latvian travel in Lithuania

MediaTV

Investment & Development Agency of Latvia (LIAA) · 2023

Expanding horizons: promoting Latvian travel in Lithuania

CreativeMedia

Lithuania Travel · 2021/2022

Lithuania – Real is Beautiful

Related reading

Alpha Wins Two Categories at the European Agency Awards 2025 Visit Pärnu and Alpha Agency Win Bronze at WINA Awards for Tourism Campaign That Significantly Increased Latvian Interest Strategic Branding for Growth: The 2026 Roadmap for Market Leaders Alpha Agency nominated for an Epica Award 2025 in the Public Interest – Health & Safety category Comprehensive Media Buying Solutions for Cross-Border Advertising in 2026 Justifying Marketing Spend to Stakeholders: A Strategic 2026 Guide The Definitive Guide to Cultural Destination Marketing: A Strategic Case Study Top AI Tool Functions to Elevate Your Brand Strategy Brand Storytelling for Destination Marketing: Strategies and Examples for 2026 Strategic Advantages: The Benefits of a Full-Service Advertising Agency

Next industry · 03

Industrial & B2B

FAQ

Frequently asked questions.

Campaign builder

Build it. Price it. Launch it.

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