MediaTVOOHDigital
Expanding horizons: promoting Latvian travel in Lithuania.
Client: Investment & Development Agency of Latvia (LIAA)· 2023
97%
target group reached
All
KPIs surpassed
↑↑
LT visitors to LV
Client
Investment & Development Agency of Latvia (LIAA)
The task
Ensure the publicity of Latvian tourism in the Lithuanian market, stimulate interest in holidaying in Latvia, and increase the number of multi-day travellers.
What we delivered
- Full-scope media campaign in Lithuania
- Online + offline brand awareness
- Local TV & radio, smart outdoor, digital
Solution
We designed a highly efficient media campaign combining online and offline brand awareness. We selected local TV and radio stations tailored to reach the target audience, implemented intelligent outdoor strategies and ensured a strong online presence with a diverse range of ads and branding.
Results
An impressive campaign across online, outdoor, radio and TV ensured wide reach and a significant increase in Lithuanian visitors to Latvia – reaching 97% of the target group and exceeding KPIs across all channels.
Next project
Lithuania – Real is Beautiful
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