CreativeMediaFrance
Lithuania – Real is Beautiful.
Client: Lithuania Travel· 2021/2022
France
source market
Full-scale
campaign
“Real”
positioning
Client
Lithuania Travel
The task
Raise awareness of Lithuania as a great travel destination for visitors from France.
What we delivered
- Full-scale advertising campaign in France
Solution
Within Lithuania Travel’s overall “Real is Beautiful” strategy, we created a full-scale campaign in France inviting audiences to take a look at Lithuania’s message to the world: “Real things, even if they’re imperfect, are beautiful to us.” We agree – simple pleasures are the most thrilling ones. Well done, Lithuania.
“All work has been carried out to a good standard and within the deadlines set, in accordance with the client’s requirements.”
– Laura Žičkutė, Brand Manager at VŠĮ Keliauk Lietuvoje
Next project
VIADA Baltija – launching a fuel brand
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